09. 05. 2012
Intro-02

What.

Contextmapping is a design research method used during the explorative stage of the design process. It allows designers to uncover valuable insights around the context and motivations of people involved, like customer or...

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08. 05. 2012
why.

why.

Successful business starts with adding the right value to the right people. Understanding the context and motivations of people involved is extremely valuable in designing your brand, products and services.

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07. 05. 2012
how.

how.

By using generative techniques, we are able to uncover the deeper insights found in the underlying layers of our decision making process. Exactly these insights are most valuable, as 98% of our daily...

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06. 05. 2012
Context.

The origin of Contextmapping.

Contextmapping is developed at TUDelft, University of Technoloy, at the faculty of Industrial Design Engineering. “It aims to inform and inspire design teams, where users and stakeholders actively participate in the design process...

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